Categorized | Speaking, Videos

mobileYouth Trends TV - Orange and 3 - how are they marketing to youth?

Posted on 17 July 2008 by Graham Brown

Graham Brown talks to Ged Carroll from Waggener Edstrom about how Orange and 3 are evolving their marketing strategies to better work with the young consumer.

View the video here:

1 Comments For This Post

KSHIELDS08 Says:
July 23rd, 2008 at 10:24 am
I’m interested to know how successful Balloonacy was? I might be wrong but it seemed like the whole campaign was created to advertise brand /company websites to people? Users were to delve into various participating websites to find the Balloonacy icon - which to me is hardly undisruptive?

1 Trackbacks For This Post

renaissance chambara | Ged Carroll - Shameless plug: MobileYouth podcast featuring your host talking about PokeLondon’s Playballoonacy campaign for Orange Says:
July 17th, 2008 at 6:21 pm
[...] If you want to hear why I thought it was a stand out campaign and the three lessons that marketers can learn from it, feel free to go over to the MobileYouth site and have a listen. [...]

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