Graham Brown talks to Ged Carroll from Waggener Edstrom about how Orange and 3 are evolving their marketing strategies to better work with the young consumer.
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[...] If you want to hear why I thought it was a stand out campaign and the three lessons that marketers can learn from it, feel free to go over to the MobileYouth site and have a listen. [...]
I’m interested to know how successful Balloonacy was? I might be wrong but it seemed like the whole campaign was created to advertise brand /company websites to people? Users were to delve into various participating websites to find the Balloonacy icon – which to me is hardly undisruptive?