Categorized | News

mobileYouth workout roundup

Posted on 30 May 2008 by Graham Brown

I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog.

Claude pretty much summarizes the key themes of the day:

Monetizing free-content with new business models
User profiling driving relevance and protecting privacy
Trusted social dialogue between brands and consumers

Claude features some of the speakers and delegates in his post:

Tags | Claude Florin, marketing, mobileyouth, workout

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Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 to give technology, brands and marketing professionals the tools to better understand young consumers, incorporate youth into their product development, build dialogue, develop trust and establish ethical marketing policies. We currently serve over 300 clients in 60 countries worldwide (names such as Nokia, Apple, Telenor, Vodafone, MTN, MTV, BBC and the UK government). mobileYouth (R) and "Mobile Youth" (R) are registered trademarks of W2F Limited.

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