mobileYouth Workout Schedule 2008
Posted on 28 April 2008 by Graham Brown
Admin
Venue: The Charing Cross Guoman Hotel (formerly known as the Thistle Hotel)
Dress Code: Strictly Business Casual (no ties allowed!)
Location: Charing Cross, London W1
Time & Date: 0845-1700 Friday 2nd May
Agenda
0845: START: Registration & Coffee
0915: Opening Presentation by Graham Brown, Author of mobileYouth on key data, trends, statistics & insights on the mobile youth market
1000: Panel Discussion on Youth Marketing led by Mark Linder, Global Client Leader WPP with ~
* Rhys McLachlan, Head of Broadcast Development, Mediacom
* Helen Keegan, Managing Director, Beep Marketing
* Damien Saunders, Head of Music, Vodafone
* Ed Homes, Account Director, Haygarth
1040: Networking Coffee
1100: Keynote Presentation on Youth Personalization & Avatars by Tal Dagan, Comverse
1120: Case Study Presentation on Moderating Youth Communities by Dominic Sparkes, CEO Tempero
1130: Panel Discussion on Web 2.0 & Social Networks led by Ged Carroll from Waggener Edstrom with ~
* Sunil Gunderia, VP Disney
* Dominic Sparkes, CEO Tempero
* Zvika Delman, Marketing Director, Comverse
* Jeff Talyor, Marketing Director, 3
1200: Roundtable Discussion
1300: Lunch
1400: Panel Discussion on Profiling Young Consumers for Marketing and Product Development chaired by Nick Wiggin from WhoHow with ~
* Jack Wallington, Prog Manager of IAB
* Matthew Snyder, CEO of ADO Strategies
* David Murphy, Editor Mobile Marketing Magazine
1450: Case Study Presentation on Youth & Entertainment by Louis Ford from Tanla Mobile
1500: Case Study Presentation on Infotainment driving ARPU by Colin Campbell, Handmark
1510: Panel Discussion on Youth & Entertainment Chaired by Monty Munford from Monty’s Gaming Outlook with ~
* Marc Humphrey, Senior Director Sony BMG
* Gunnar Larsen, Director, RealNetworks
* Amelia Gammon, Director, Universal
* Neal Holroyd, Head of Games, Orange
* Richard Morris, Head of Video, Player X
* Louis Ford, Head of Sales, Tanla Mobile
1550: Networking Coffee
1610: Case Study Presentation on Safeguarding Young Consumers by Simeon Coney, VP Adaptive Mobile1630: Youth Panel Session - “My Operator Looks After Me” (House Motion) Chaired by Graham Brown, Author mobileYouth with ~
* Raimund Schmolze, VP, T-Mobile
* Glyn Povah, Head of Content Marketing, O2
* Damien Saunders, Snr Manager, Vodafone
* Students from Huron University
1700: END
All enquiries please contact the mobileYouth team on +44 207 386 3635 / 3641
