mobileYouth®

Brands covered this week: Orange, Red Bull, Slow Cow, JetBlue, Pepsi, YouTube, Toyota, Adidas & Disney

Orange offers fair exchange

Orange offers an array of free stuff to 16-to24 year olds. The catch? Students have to receive ads on their mobile phones. The free stuff include make-up and tickets and possibly free calls and texts. (Richard Wray @ Guardian.co.uk)

Anti-Red Bull

Slow Cow is a new ‘anti-energy’ drink that plans to build on the momentum of Red Bull. Slow Cow offers the complete opposite of Red Bull, it contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. (Sylvie Lafave @ Springwise)

YouTube invasion

Most advertisers have turned to YouTube to promote their respective brands. “Many are organizing contests that encourage the uploading of user videos to their brand channels, or running advertising exclusively on popular user partner content (see Carl’s Jr.).” (Digital Stats)

Celebrity bloggers fly for free

JetBlue employed an ingenious marketing strategy to promote their new route to Los Angeles. JetBlue filled their first flight to LAX with popular video bloggers. The airline relied on on-board celebs to help promote their new route. (Jennifer Machiaverna @ cscout.com)

Celebs are turned into ‘Bullrunners’

Bullrunners’ make their way from one checkpoint to the next, only learning their next destination daily, rocking to a close each night in the party capitals of America. Guess who’s behind this ‘Bullrun’ event. Pepsi Max! (FrontOfficeFan)

We have posted interesting articles on Pepsi last week. You can view them here.

Toyota Scion microsites

Toyota has been marketing Scion to young, urban consumers by setting up microsites. “…we set out to reintroduce Scion to young, urban consumers by reinforcing the company’s unique position as an authentic brand,” director Simon Needham released in a statement. (Alex Palmer @ Brandweek)

Red Bull event and influences

Keep track of your favorite Red Bull athletes through Live Tracking as they race from Salzburg to Monaco. (Red Bull X-Alps)

The 2003 Academy in Cape Town held by Red Bull has influenced Sam Posner’s life and career. Find out how through his video blog. (Red Bull Music Academy)

Can’t get enough of Red Bull?

Stay updated on your favorite Red Bull athletes and their extreme stunts on Facebook. You can also view if the Red Bull Manny Mania Am Series is coming to a town near you. The Series will feature “The battle for two wheel supremacy” around various US cities. (Red Bull @ Facebook)

If you’re interested in more of Red Bull’s unique marketing ideas, check out our earlier posts; Red Bull Expansion  (Euromonitor International), Red Bull Marketing Stunt (Graham Brown @ mobileYouth), Invading Football (Tom Dunmore @ Pitchinvasion.net), Red Bull 1976 Games (Graham Brown @ mobileYouth) and Red Bull Racing App.

A Disney video game?

Disney is targeting to invade a new space; the video game genre. Disney felt it “has been part of the creation” of the market, which is driven by young female consumers. (Don’t Call Me A Tween)

Adidas on Facebook

Adidas has revamped its page on Facebook. They have made the page more personal and localized. Adidas has made their profile more interactive and engaging. (Inside Facebook)

Cool university and fast food

Our earlier post shows that even universities are recruiting through unique mediums. You can read about it here. McDonald’s and KFC are getting in on the act of advertising through social media. McDonald’s has encouraged Chinese youth to invite their best friends to meet-up offline in McDonald’s restaurants through  “见面吧 | Let’s Meet Up”. At the same time, KFC launched a similar promotion through their very own application  “吸乐无穷 | Drink Joyfully”. (IN2marcom)

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