From the company that gave us MTVU for students, MTV Logo for alternative lifestyles (lesbian, TV etc), MTVK (for Korean Americans), MTV is now pushing the niche brand envelope with MTV Arabia.
The station will feature 60 percent international music and 40 percent Arabic music, along with local adaptations of the channel’s popular non-music shows.
According to the Post, The station launched at midnight Saturday, airing a pre-taped show featuring Grammy award-winning rapper and actor Ludacris, Senegalese-born soul superstar Akon, Lebanese rapper Karl Wolf and the Emirates underground hip-hop band Desert Heat.
MTV Arabia’s flagship tailor-made show “Hip HopNa,” which means “Our Hip Hop” in English, features Saudi Arabian rapper Qusai Khidr, who will audition the best local hip-hop acts in seven different Middle Eastern cities.
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