Music companies keen to explore advertising revenues
Posted on 07 December 2007 by Graham Brown
Mashable writes: Another company leaves the grip of Apple’s iTunes, though this time it’s not a record label. It’s Pepsi. After running a Super Bowl promotion for free iTunes downloads in 2004, Pepsi is gearing up to dole out more free music next year–with Amazon. Another promo that will be announced at the Super Bowl, the deal between Pepsi and Amazon has a few implications on the larger music industry and how it’s treating downloads.
The success of Pepsi’s promo with Amazon could hint at some alternative ways to leverage advertising to supplement music downloads. According to reports, this still isn’t good enough for the record labels, as the price paid per download for the promo would be about 25-30 cents less than a regular download from a consumer.
