New Word of Mouth statistics
Posted on 19 November 2007 by Graham Brown
New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least.
Top Five/Bottom Five - to rely on someone else’s recommendation
| Hong Kong | 93% |
| Taiwan | 91% |
| Indonesia | 89% |
| India | 87% |
| South Korea | 87% |
| Hungary | 68% |
| Latvia | 68% |
| Lithuania | 64% |
| Italy | 64% |
| Denmark | 62% |
Source: Nielsen Online Global Consumer Study April 2007
Tags | consumers, influence, statistics, WoM, word of mouth
