On being remarkable and sliced bread – Seth Godin. Why Consumers don’t care about you (at all)

by Graham Brown on March 25, 2008

Consumers don’t care about you, they only care about “me”…

“The riskiest thing you can do now is be safe” (Godin)
“Very good is boring… Very good is average”

Watch the video:

[youtube xBIVlM435Zg]

See my earlier post on the 10 Changes a CEO needs to make

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