mobileYouth®

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See the full Youth Marketing presentation here

Build a Beachhead, give them enough Social Currency to talk about your brand and empower the Passionistas to feel they belong and are significant. This dedicated group of customers are already out there you just haven’t found them. Don’t waste your time selling to those who aren’t sold on your produuct – in this day and age it’s too much effort – focus your efforts on selling to those already sold. Give them the tools to go out into the world an evangelize your product. A dedicated Scion owner is a more effective marketing campaign for Toyota than hiring a celebrity to sell their wares.

Apple Mac has grown through the hard work of Passionistas. This dedicated customer base is its most effective PR machine. Apple knows this and knows their Passionistas.

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