(Share Me: permission to use this graphic as you wish provided with appropriate citation)
See the full Youth Marketing presentation here
Build a Beachhead, give them enough Social Currency to talk about your brand and empower the Passionistas to feel they belong and are significant. This dedicated group of customers are already out there you just haven’t found them. Don’t waste your time selling to those who aren’t sold on your produuct – in this day and age it’s too much effort – focus your efforts on selling to those already sold. Give them the tools to go out into the world an evangelize your product. A dedicated Scion owner is a more effective marketing campaign for Toyota than hiring a celebrity to sell their wares.
Apple Mac has grown through the hard work of Passionistas. This dedicated customer base is its most effective PR machine. Apple knows this and knows their Passionistas.
Free Download: 100 Key Trends in Youth Mobile Culture
Sign up to the mobileYouth newsletter and you will also get the 4 Part PDF Free (Note: each section is full-color, high resolution, 9MB in size). Our trends newsletter delivers the latest insights straight to your email box. Written every week by our resident best-selling mobileYouth authors. Never miss a trend in youth mobile culture again. Unsubscribe any time.
