Marketing Stunt
Red Bull’s street marketing campaign in New York’s Time Square treated spectators to a crazy race. What marketing stunt will Red Bull think of next? (Graham Brown @ mobileYouth)
Five Lessons
The Red Bull 1976 Games at Copper Mountain had many lessons on youth marketing. The author points out 5 things that can be learned from Copper Mountain. (Graham Brown @ mobileYouth)
Red Bull Expansion
The Asia-Pacific region is Red Bull’s targeted area for expansion. It already has strong growth in China, Hong Kong, India, the Philippines, Azerbaijan and Pakistan over the past few years but Japan’s ageing population could pose a marketing problem. (Euromonitor International)
Youth brand
The author points out that Red Bull has developed a very unique marketing strategy. There are five reasons why the brand appeals to youth and their lifestyle. It has even appealed to people who don’t really like the taste of Red Bull. (Dan Pankraz)
Invading Football
Red Bull is literally positioning their brand on the jerseys of football clubs around the world. The results of their investments have been mixed. The teams they own are not performing well on the field but they still plan to expand by building football stadiums. (Tom Dunmore @ Pitchinvasion.net)
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Southampton Red Bulls?