Social Business is the end goal of brands in the Age of Discovery. Social Business seeks maximize Social Dividends by investing Social Capital. Social Business is an approach towards Customer Experience that turns numbers into people and helps customers tell their story. Social Business is not Social Media (although this may be a key tool in achieving the goal). The opposite of Social Business is Anti-Social Business and this is the prevailing model of the technology industry driven by Creative Agencies, Design Agencies, traditional Market Research (Focus Groups, Market Research Communities) and the prioritization of short term results.
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