Seth Godin “People drink the can not the soda”. Social Packaging is the Context – it’s everything that people buy that isn’t the product. Social Packaging is emotional attachment, identification and story associated with product. Social Packaging can turn a simple product a valuable Social Tool (e.g. Coke, Pepsi, Sharpie Pens, Red Solo Cup, Converse Shoes, Threadless T-Shirts).
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