Validation of behaviors or products by others within your peer group. Early Adopters often discover behaviors and technologies first but lack the Social Proof to make these Social Tools cross into the mass market. Change Agents, however, may or may not be Early Adopters but they are better at providing Social Proof and therefore key to wider mass-market acceptance of new behaviors and trends.
Want the Latest Insights on Youth Mobile Culture?
Expert insights and unique online presentations by the mobileYouth team. From discussing Social Video to Social Media on mobile - we regularly share our latest research insights and findings. Find out how you can get access to to the Youth Mobile Culture Academy today by clicking here. 
