Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
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Storytelling the recession
It is hard to imagine how youth live in the world under recession. To serve as an eye opening experience to viewers, a team of young students tell their story of struggling with the challenges, a story which has become our own. (Debaird)
Students as advertisers
Eliciting the ideas of students for brand marketing may [...]
via youtube.com
Advertising execs squirmed the day Britney was caught on camera by the ever-present paparazzi entering a parking lot half disguised with her hair hidden under a baseball cap. Paparazzi payday came not as a result of the star being seen leaving a nightclub with a new beau but, in this case, Britney - the [...]
Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product.
How successful would parents be if they instructed their kids to [...]
End of Advertising (or not)?
Are the new school shouting too loudly about the impending demise of advertising? Tom Vanlerberghe suggests the future lies in inventing more creative ways of using classic advertising rather than ditching the concept of advertising altogether. (Source Who’s Reading Anyway?)
Trust
CMOs rated excellent service followed by trusting relationships as their two key [...]
Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality.
Here’s my video report: ENJOY!
Slideshare presentation
mobileYouth @ Red [...]
Is this the face of Youth Marketing’s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising
I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out [...]
There’s a famous rendition of the Zen tradition by Bruce Lee in Enter the Dragon where he challenges a young acolyte to a dual. In review, Lee castigates the apprentice with a short slap “It’s like the finger pointing to the Moon. Don’t concentrate on the finger or else you’ll miss all that heavenly glory”
Society [...]
See the full Youth Marketing presentation here
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When Nik Kamen strolled confidently into the launderette to the opening and inimitable riffs of Marvin Gaye’s “Head it through the grapevine” an advertising icon was born. Levi’s Stripping to his boxer shorts to the amazement of onlooking [...]