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Does the President influence youth?

by ghanik on September 10, 2011

  By 1996, President Clinton was urging other public schools to follow Long Beach’s example, saying uniforms could “reduce violence, reduce truancy, reduce disorder and increase learning.” … When school started last week, Andie wore her basic polo-shirt-and-khaki-skirt uniform on Monday, added red knee socks on Tuesday, and on Wednesday, wore bright leggings beneath her [...]

The 7 Trends That Will Rock Marketing

by Graham Brown on May 24, 2010

50 downloads available of my latest presentation on Slideshare

Creating Absolut Social Currency

March 22, 2010

Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners. Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges [...]

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Don’t Kill the Pigs

November 3, 2009

I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by. When Egyptian government officials reacted to the [...]

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Do vs Say

October 8, 2009

The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]

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The Patient Brand will win

October 5, 2009

It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up. What are you working on that outlasts your next 90 days?

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When was the last time you bought a Cadillac?

October 2, 2009
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The Britney Spears model of marketing is “just so done”

September 18, 2009

Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?” The [...]

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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End of the Pepsi Generation

July 14, 2009

Slides from New Presentation. View Presentation at end of post End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org) View more presentations from Graham Brown.

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