Tag Archive | "advertising"

Guess Post: Re-engineering Blyk’s Business Model by Jan Michael Hess

Guess Post: Re-engineering Blyk’s Business Model by Jan Michael Hess

CEO of Mobile Economy, Jan Michael Hess, writes: “…When it comes to optimising Ad ARPU, Blyk has set out to leapfrog the competition with a smart strategy…” Download Jan’s White Paper (PDF) Many people in our beloved mobile economy are excited about the new startup company called Blyk because it is the first ad-funded MVNO (Mobile Virtual Network [...] [...more]

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mobileYouth on the street - media

mobileYouth on the street - media

We went out and asked London’s youth about their media habits More on-the-street videos here [...more]

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Consumer Generated Content and Social Networking

Consumer Generated Content and Social Networking

Will it work on mobile? We asked delegates at our recent event [...more]

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mobileYouth on the street video update

mobileYouth on the street video update

More on-the-street video for mobileYouth 2007 Asking youth about their phone + operator More on-the-street videos here [...more]

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Is this the end of Facebook’s media honeymoon?

Is this the end of Facebook’s media honeymoon?

The world of social networking services seems particularly unforgiving. As if floating on the froth of a speculative wave, any sense of downward movement has the bulls running for cover, erasing web 2.0 platitudes from their blog footprint. But Facebook seems to be a victim of its own success. The darling of web 2.0 media has [...] [...more]

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Thomas Curwen (Publicis) & Matthew White (Channel 4) on Mobile Marketing

Thomas Curwen (Publicis) & Matthew White (Channel 4) on Mobile Marketing

mobileYouth / Wireless World Forum interview [...more]

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Looking for Youth Marketing Insights and Trends?

Report Contents Download
Mobile Youth Social Media 2008-9
Mobile Youth Advertising 2008-9

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Mobile Youth Videos

Mobile Youth Video

We provide the youth marketing insights for you by getting out on the street and asking young people about their views and opinions of brands, daily mobile behavior and key business challenges facing youth brands and marketing professionals.

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Research and Statistics

Mobile Youth Report
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"We use Mobile youth research extensively within International Marketing at T-Mobile" - Tony Kypreos, International Vice President, T-Mobile
"The report gives us some unique insights into youth" - Harry Prabandham, Global Alliances Manager, Motorola Inc.
"We have found the report to be an invaluable source of data and statistics that we have used again and again." - Matt Champion, Brand Advertising Director, Mediacom

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Mobile Youth Marketing Presentations

Youth Marketing Presentations

We've put together a great collection of engaging youth marketing presentations available for download or viewing online. Edit, share and use as you'd like for your own purposes. Enjoy!

See our collection of recommended youth marketing powerpoints
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Meet Graham Brown and Josh Dhaliwal

Graham Brown Josh Dhaliwal

Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 to give technology, brands and marketing professionals the tools to better understand young consumers, incorporate youth into their product development, build dialogue, develop trust and establish ethical marketing policies. We currently serve over 300 clients in 60 countries worldwide (names such as Nokia, Apple, Telenor, Vodafone, MTN, MTV, BBC and the UK government). mobileYouth (R) and "Mobile Youth" (R) are registered trademarks of W2F Limited.

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Mobile Youth Speaking Engagements

Jan 2009
29th Research conference on researching family and youth London
13th Marketing Week: Youth Marketing conference Athens

Oct 2008
30th UK Festival conference London
21st Vodafone brand insight seminar London
20th Wisekids conference Swansea
6th Telenor Djuice seminar Oslo

Sep 2008
22-25th Prepaid Mobile Conference Prague

Aug 2008
13th BBC Breakfast TV

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Youth marketing blogs we follow

  • Hard Knox Life
  • YPulse
  • Mobile Youth Consumers
  • Mobile Youth Survey
  • Youth Marketing Buzz
  • Youth Marketing Blog
  • Youth Mobile Trends
  • Mobile Life Youth
  • Youth Trends Report
  • Gen Y Voodoo
  • Teen Lab
  • The Brand Builder
  • 3 Billion
  • China Youthology
  • Milennial Marketing
  • Talk it Up
  • GoMo News
  • Shaping Youth
  • Culture Lab Creative