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mobileYouth 2011 World Tour

September 14, 2010

Sign up at http://www.mobileyouth.org/2011-Tour Category: EducationUploaded by: MobileYouthHosted: youtube

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mobileYouth TV Episode 3: Loyalty

September 10, 2010

When mobile operators use low pricing marketing tactics a race to the bottom occurs among the competition. What results are a number of consequences that are displayed in this episode of mobileYouth TV as host and mobileYouth Director Graham Brown details 3 pricing case studies from Kenya, Indonesia and India. Learn how to reduce churn [...]

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Mobile Youth TV Episode 2: Loyalty

August 30, 2010

Graham Brown, Director of mobileYouth discusses the key myths behind customer loyalty and the 3 key drivers of driver of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. Category: [...]

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MobileYouth TV #1 Rural

August 26, 2010

mobileYouth TV #1 http://www.mobileyouth.org This week we’re looking at the world’s 200 million mobile owning youth who living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin [...]

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The 7 Trends That Will Rock Marketing

May 24, 2010

50 downloads available of my latest presentation on Slideshare

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Just Because You Can Doesn’t Mean You Should

March 22, 2010

Jonny Bauer head of strategy at Droga5 advertising agency discusses that just because there are more methods for connecting with consumers today than ever before doesn’t necessarily mean that your brand should use those means. Category: EducationUploaded by: MobileYouthHosted: youtube

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Creating Absolut Social Currency

March 22, 2010

Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners. Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges [...]

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Mobile Youth Insights India

March 6, 2010

youth insights from india on mobile phone marketing and advertising Category: EducationUploaded by: MobileYouthHosted: youtube

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Customers are the Brand

November 7, 2009

http://www.CustomersAreTheBrand.com Graham Brown of mobileYouth shares insights on the future of branding. To Download the presentation that goes with this video head to http://www.mobileYouthnet.com Category: Science & TechnologyUploaded by: mobileyouthtvHosted: youtube

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Don’t Kill the Pigs

November 3, 2009

I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by. When Egyptian government officials reacted to the [...]

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