They call them the Cheetah Generation – a new generation of young people growing up in emerging African markets with both the hunger and technological capabilities to effect change. Perhaps the first area of change to warrant their attention and innovation is commerce. Africa has an underdeveloped retail banking infrastructure meaning lack of any manageable [...]
africa
This week we’re looking at the world’s 200 million mobile owning youth and their families living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin segment?
