android

Insights showing where smartphones are used (Infographic)

by Graham Brown on November 10, 2011

Increasingly mobile companies need to understand context.We need to understand not just what services youth are using on their mobile phone but also the context in which they are used. See the infographic below by Tatango to get an idea on where smartphones are used today. Interestingly, none of these options cite “toilet” or “bed” [...]

Trend: Droidettes (will teens drive Android?)

by Graham Brown on June 17, 2011

Are youth key in the development of Android applications? We already know that youth were the first to adopt and develop SMS. Both Facebook and Napster were invented by 19 year olds. Youth also scoped and developed BBM as a usable service. Now brands like Google are hoping to harness this creativity to youthsource future [...]

Trend: Beachheads (Why are Beachheads becoming a critical feature in youth marketing?)

May 25, 2011

How do young mobile owners influence other young people to purchase a particular brand of handset? What is the social profile of these influencers? Can these influencers be segmented? What are these segments and what are the behavioral drivers for each segment? How can they make marketing more targeted and effective for mobile handset brands? [...]

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