It’s almost holiday season, or at least the retailers would like us to think so. With the recession in full swing you could be forgiven for thinking that even our most demanding of consumers – the primary/elementary school kids – have softened up to allow for more traditional gift giving. But not so fast, the [...]
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New article published in the Guardian newspaper today highlights the growing demands placed on schools to introduce smartphones and tablets as a core tool within the learning process. Our research highlights how the age of owning first phone is declining rapidly across all markets – 9.0 in developed and 13.5 in developing markets (based on [...]
