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mobileYouth TV Episode 4: Three Strategies to Reduce Churn

September 16, 2010

Graham Brown of mobileYouth details 3 strategies that mobile handset manufacturers and network operators can take to significantly reduce youth churn and win new customers and increase new product hit rates. Category: EducationUploaded by: MobileYouthHosted: youtube

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mobileYouth 2011 World Tour

September 14, 2010

Sign up at http://www.mobileyouth.org/2011-Tour Category: EducationUploaded by: MobileYouthHosted: youtube

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mobileYouth TV Episode 3: Loyalty

September 10, 2010

When mobile operators use low pricing marketing tactics a race to the bottom occurs among the competition. What results are a number of consequences that are displayed in this episode of mobileYouth TV as host and mobileYouth Director Graham Brown details 3 pricing case studies from Kenya, Indonesia and India. Learn how to reduce churn [...]

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Mobile Youth TV Episode 2: Loyalty

August 30, 2010

Graham Brown, Director of mobileYouth discusses the key myths behind customer loyalty and the 3 key drivers of driver of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. Category: [...]

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Mobile Youth TV #2: Loyalty and Churn

August 30, 2010

This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.

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MobileYouth TV #1 Rural

August 26, 2010

mobileYouth TV #1 http://www.mobileyouth.org This week we’re looking at the world’s 200 million mobile owning youth who living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin [...]

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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Brands That Get Students

April 10, 2010

Students at the University of California-Irvine discuss the brands that "get" student. They mention Apple, Nike, Wendy’s, and Chipotle as their favorites. Category: EducationUploaded by: MobileYouthHosted: youtube

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Youth Mobile Loyalty – Webinar

March 24, 2010

Live at 1500 GMT on Wed 24th March 2010 hosted by Graham Brown and Ben Leis of mobileYouth. We’ll share exclusive insights from the 2010 mobileYouth report not available anywhere else publicly. We discuss: * The myth of youth wanting everything for FREE * Are youth loyalty rates increasing or decreasing in mobile? * What [...]

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Cool Youth Brands List on Twitter

October 30, 2009

Find out more about youth branding and youth marketing in our 2 new Books The Youth Marketing Handbook Influence: A Marketer’s Guide From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends. NEXT GEN BRAND [...]

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