ARPU

How Much is a Young Mobile Owner worth?

by Graham Brown on March 10, 2011

<- Read More mobileYouth FAQs Overview We recently looked at this question at the Mobile Youth Workshop “What is a Young Mobile User Worth?” (members only access). This question is often asked in the context of justifying a business case for youth. Youth value depends on the metrics used to define value within the organization. [...]

Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

by Graham Brown on November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

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Law 5 – Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

October 30, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]

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Law 4 – Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

October 29, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen [...]

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The Meatball Sundae – how modern youth marketing so often gets it wrong by Graham Brown

October 23, 2008

I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]

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mobileYouth key statistics (free Friday download)

March 28, 2008

Introducing Generation O – the optimizers. 1.8 billion mobile owning youth across 65 countries. This is a market worth nearly $400 billion annually, over $100 billion in Asia alone (based on annual youth spending on mobile). Generation O – 2 Billion Mobile Phone Owners Optimizing the Social Experience Source mobileYouth report 2012 That all sounds [...]

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