On June 12, 2009,
in News,
by Jeremiah Yap
Change and Youth in China
FRONTLINE documents nine young Chinese as they struggle to find their paths in the nation’s booming economy and confront the challenges of modernity and Westernization. Young & Restless in China portrays the country’s astonishing social and economic transformation. (PBS)
Technology
There are three billion people under the age of 25 and 61% of them live [...]
On November 21, 2008,
in Great Youth Brands, features,
by Graham Brown
If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples.
Summary: Why should you consider social values?
1) Direct marketing (especially display advertising) is less effective with youth
2) To engage youth you need to create
3) Youth are increasingly buying brands as a result of their associate [...]
