Mobile advertising in Asia
Listening to music, taking pictures and sending SMS were the top activities of young adult mobile phone users in Hong Kong, Singapore and Japan. “The ability to stimulate user action will be the key to success in mobile advertising,” said Yeunsil Lee, an ROA Group analyst. (eMarketer)
Japan and social networking
Where do the [...]
Asian youth and music downloads
Only a small percentage of young Asians actually pay for music downloads compared to those who download “free” unpaid music. A report also shows that the highest percentage of illegally acquired music occurs in China but they also have the third highest percentage for legal music downloads. (Source Dan Calladine @ [...]
Despite having lived in Tokyo, set up offices in India, travelled all over South East Asia and the Himalayan region I’ve never actually set foot in China. Who knows? Yet, undeniably, China’s legion of 240 million mobile owners under 30 yrs old has a significant bearing on the shape of the mobile phone industry and [...]
It’s easy to get lost in the quant - take a look at the numbers: the mobile youth market is worth over $250 billion. However, numbers are meaningless without the qualitative. So, following the earlier post on Youth Trends in China, here’s a short presentation on Chinese Youth vintage fashion from Youthology.
The innovative nature [...]
We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...]
Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content.
Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily.
Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in an already saturated [...]