In episode 4 of mobileYouth TV we give mobile operators 3 strategies in their fight against youth churn to pick from. You can lower your prices, tie up with a handset brand or focus on better serving your customers. Watch the video and read the post to find out the benefits and drawbacks of each of the 3 strategies. Then let us know in the comments what strategy or a combination of strategies you would pick to battle youth churn.
at&t
This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.
