attention economy

The Mobile Youth Attention in 60 seconds (Infographic)

by Graham Brown on November 14, 2011

Following on from our earlier post (Youth Mobile Usage: Infographic), here’s more data. It’s interesting and indicative of any technological advance that infographics – a visual format widely used to tell stories about data – are becoming so widespread that they are victims of their own success. Before, there were charts and data. Lots of [...]

How important is Earned Media in the Education and Discovery of Mobile Apps?

by Graham Brown on March 3, 2011

In the last decade, the game was about Differentiation; find a point of differentiation for your product or service and then assign your marketing budget to the creative agency to go long on advertising that unique quality to your target audience. Sony Ericsson and Motorola focused on music. Nokia focused on messaging and communication. And [...]

The 7 Trends That Will Rock Marketing

May 24, 2010

50 downloads available of my latest presentation on Slideshare

Read the full article →