If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is.
Showing you care means going the extra mile. Boost Mobile & Orange could have so [...]
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The brain deals with a lot of noise. Are you very good at blending into the background by trying to buy their attention or do you excel at sitting squarely int their sites by earning it?
We gravitate towards pictures of ourselves. In the extreme, we catch ourselves staring in the mirror. On the more mundane [...]
Doing more is lazy. Clarity is power.
When you want to search for something you go to Google. When you want to drink an energy drink you go for Red Bull. When you want running shoes you choose Nike. When you want a great laptop you choose a Mac.
Great Brands are clear. This is exactly what [...]
Email marketing to youth is largely ineffective, internet ads peeve them and mobile CTR is in decline.
What I’m talking about here is using a medium in isolation.
Youth are highly effective at blocking out irrelevant marketing messages and single blast email or mobile campaigns in the vast majority of cases are irrelevant.
1 million messages a year
Why? [...]
Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?”
The above [...]
I’ve been a fan on Peter Van Stolk’s work for some time. Perhaps it’s because he was out there living the 7 laws of youth marketing when I was simply writing about it. Perhaps it’s the simple irreverance of the Jones Brand he helped grow that threw the copybook out and ignored the received wisdom [...]
Slides from New Presentation. View Presentation at end of post
End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org)
View more presentations from Graham Brown.
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Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
