attention

Does the President influence youth?

by ghanik on September 10, 2011

  By 1996, President Clinton was urging other public schools to follow Long Beach’s example, saying uniforms could “reduce violence, reduce truancy, reduce disorder and increase learning.” … When school started last week, Andie wore her basic polo-shirt-and-khaki-skirt uniform on Monday, added red knee socks on Tuesday, and on Wednesday, wore bright leggings beneath her [...]

New Presentation: Paid vs Earned Media

by Graham Brown on April 26, 2011

Part of the Trends 101 Series In youth marketing attention is your biggest cost. We live in an Age of Discovery where brands are defined not by what marketers say and features agencies accentuate but by what youth can discover and how brands facilitate that process. Attention is just an invitation not the end game [...]

How can Handset Brands win the Student Market?

July 15, 2010

How can handset manufacturers source product development insights form the student market? How can they improve their product launch hit rate? We’ll look at tactics for earning attention, co-creation and engagement in this handset specific presentation.

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They don’t care what you know unless they know that you care

November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

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Marketing Externalities

October 24, 2009
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You can’t buy trust and attention

October 22, 2009
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Clarity is Power

October 5, 2009

Doing more is lazy. Clarity is power. When you want to search for something you go to Google. When you want to drink an energy drink you go for Red Bull. When you want running shoes you choose Nike. When you want a great laptop you choose a Mac. Great Brands are clear. This is [...]

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The Britney Spears model of marketing is “just so done”

September 18, 2009

Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?” The [...]

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End of the Pepsi Generation

July 14, 2009

Slides from New Presentation. View Presentation at end of post End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org) View more presentations from Graham Brown.

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Is your marketing telling a story about the brand or the customer?

June 18, 2009

Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product. How successful would parents be if they instructed their kids [...]

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