Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product.
How successful would parents be if they instructed their kids to [...]
A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]
* Freeconomics - maybe people will start paying for things (The Equity Kicker)
* the SkinnyCorp method for creating online awesomeness (Google Video)
* Average Blyk campaign 100K messages, average segment only 8K youth - digging into Blyk stats (Communities Dominate Brands)
* Selling Features vs Selling Benefits (Canadian University Marketing)
* Long-Term Generous Marketing (180360720)
* The Paradox of [...]
* Freeconomics - maybe people will start paying for things (The Equity Kicker)
* the SkinnyCorp method for creating online awesomeness (Google Video)
* Average Blyk campaign 100K messages, average segment only 8K youth - digging into Blyk stats (Communities Dominate Brands)
* Selling Features vs Selling Benefits (Canadian University Marketing)
* Long-Term Generous Marketing (180360720)
* The Paradox of [...]
* The Paradox of Choice (Canadian University Marketing)
* Why being first became even more important (180360720)
* Creating Contagious Conversations Between Platforms (180360720)
* Advertising is expanding (180360720)
* 50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) (Slideshare)
* A tryvertising lab for San Diego (Springwise)
* PepsiCo shows brands how NOT to crash the [...]
* 50 Youth Marketing Keywords You Need to Know PART FIVE (Slideshare)
* A tryvertising lab for San Diego (Springwise)
* PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life)
* Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett)
* 9 Reasons Japanese Interactive Work Is Awesome (crackunit)
* Desire Paths: Branding for Digital [...]
Graham Brown mobileYouth presents part 1 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Advocacy.
Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromiz
50 Youth Marketing Keywords You Need to Know (Graham Brown mobileYouth.org)
Sample Slides from [...]
* Less than 10% of German youth pay for music downloads (Telecompaper)
* Marketers See Think Wonder (Slideshare)
* More Than Advertising (Slideshare)
* 1 Billion (Slideshare)
* Mobile Advertising Opportunities in India on the Rise (Trendsniff)
* The future of advertising (Kumegirl.com)
* The US Teenage Mindset, by Sophia (Ruby Pseudo Want a World)
* Download mobileYouth report overview 2009 - [...]
* Detroit Auto Show: Marketing to Gen Y is No Easy Task (Delicious)
* To Text or Not to Text? (Millennial Marketing)
* Life Is For Connectedly Sharing Better - The Advertising Myth (Crackunit.com)
* Accessible All the Time (180360720)
* Riding the waves of attention towards new revenues (MediaFuturist)
* And the Most Influential Media Is… (eMarketer)
* Women get [...]