attention

Attention and Youth 19 May 09

May 19, 2009

* Freeconomics – maybe people will start paying for things (The Equity Kicker) * the SkinnyCorp method for creating online awesomeness (Google Video) * Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats (Communities Dominate Brands) * Selling Features vs Selling Benefits (Canadian University Marketing) * Long-Term Generous Marketing [...]

Read the full article →

Attention and Youth 30 April 09

April 30, 2009

* Freeconomics – maybe people will start paying for things (The Equity Kicker) * the SkinnyCorp method for creating online awesomeness (Google Video) * Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats (Communities Dominate Brands) * Selling Features vs Selling Benefits (Canadian University Marketing) * Long-Term Generous Marketing [...]

Read the full article →

Attention and Youth 10 April 09

April 10, 2009

* The Paradox of Choice (Canadian University Marketing) * Why being first became even more important (180360720) * Creating Contagious Conversations Between Platforms (180360720) * Advertising is expanding (180360720) * 50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) (Slideshare) * A tryvertising lab for San Diego (Springwise) * PepsiCo shows [...]

Read the full article →

Attention and Youth 23 March 09

March 23, 2009

* 50 Youth Marketing Keywords You Need to Know PART FIVE (Slideshare) * A tryvertising lab for San Diego (Springwise) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * 9 Reasons Japanese Interactive Work Is Awesome (crackunit) * [...]

Read the full article →

50 Youth Marketing Keywords (Part One)

March 2, 2009

Graham Brown mobileYouth presents part 1 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Advocacy. Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromiz 50 Youth Marketing Keywords You Need to Know (Graham Brown mobileYouth.org) [...]

Read the full article →

10 Articles on Attention 12 Jan 09

January 12, 2009

* US Leisure Time Plummets 20% in 2008, Hits New Low (MarketingCharts) * 2009 Marketing Tenets (Mikearauz) * Mobile Applications: The Next Big Thing ? (Trendbird) * Go Beyond Your Products To Get Gen-Y (GenY+YouthCultureMarketing) * Advertising on UK Social Networks (eMarketer) * The best selling MP3 album of 2008 was free (Longtail) * 3 [...]

Read the full article →

10 Articles on Attention 22 Dec 08

December 22, 2008

* PART 1: 50 Youth Marketing Trends for 2009 (Slideshare) * Customer managed experience: Facebook lets you vote on ads (Customer Experience Crossroads) * Inventory Up & Costs Down–Are Mobile Ads Worth it? (Andy Beal’s Marketing Pilgrim) * Advertising Creep Update (Animalnewyork.com) * Only 16% of Students Read Marketing Email (Marketing Charts) * Diesel kids [...]

Read the full article →

The Neuropsychology of Youth Marketing: Gating

December 4, 2008

The Brain Science Behind Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon). One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function. The brain only attends to 5% of the information (stimuli) [...]

Read the full article →

End of The Pepsi Generation – Now you must earn youth trust

December 2, 2008

In 1963, agency BBDO introduced a radically new concept to the field of youth marketing – lifestyle. Join the conversation on Twitter The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth [...]

Read the full article →

10 Articles on Attention and Youth

December 2, 2008

* Web Video Watchers Have Short Attention Spans (Andy Beal’s Marketing Pilgrim) * Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away (Advertising Age) * Consumers Bugged by Many Ads (Advertising Age) * Billboards give away free love (Springwise) * The economics of spam (Tech Blog) * US TV Watching Rises to All-Time High [...]

Read the full article →

← Previous Entries

Next Entries →