Vodafone Australia saw a mass exodus of subscribers as a result of poor service. What were the behavioral drivers that caused people switch? What can we learn from this and what steps is Vodafone Australia taking to fix the issue? Also what else could Vodafone Australia do to create positive influence? Find out in the first slidecast from mobileYouth Idea Factory.
Australia
A parental group in Australia has described a mobile game launched for teenage girls as “toxic” and “grossly inappropriate” after it was revealed that game characters were being encouraged to take drugs, drink and become pregnant. The title ‘The Coolest Girl’, co-developed by Kukan Studio and Holly Owen of Champagne for the ladies describes itself [...]
