As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.” If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line. But, if you consider that “communication is [...]
authenticity
The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]
