awareness

Don’t Kill the Pigs

by Graham Brown on November 3, 2009

I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by. When Egyptian government officials reacted to the [...]

When was the last time you bought a Cadillac?

by Graham Brown on October 2, 2009

Partnership Marketing

March 19, 2009

See the full Youth Marketing presentation here Are you marketing to or with ? For 50 years we have relied on marketing to youth. * Tell them you’re cool * tell them in a big way and * keep telling them. (see my 7 types of traditional youth marketing) The cost of advertising itself converted [...]

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The Neuropsychology of Youth Marketing: Gating

December 4, 2008

The Brain Science Behind Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon). One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function. The brain only attends to 5% of the information (stimuli) [...]

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Share of Customer vs Share of Market

January 16, 2008

Download Free Ebooks on Share of Customer Check out our latest downloads available free as PDFs or paid from Amazon as Kindle/iPad versions: The Youth Marketing Handbook (how do companies move from Share of Market to Share of Customer?) Influence: A Marketer’s Handbook (how does focusing on Share of Customer create word of mouth?) Share [...]

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