I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by.
When Egyptian government officials reacted to the growing [...]
If you enjoyed this post, make sure you subscribe to my RSS feed!
See the full Youth Marketing presentation here
Are you marketing to or with ?
For 50 years we have relied on marketing to youth.
* Tell them you’re cool
* tell them in a big way and
* keep telling them.
(see my 7 types of traditional youth marketing)
The cost of advertising itself converted the medium into one big testimonial [...]
The Brain Science Behind
Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon).
One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function.
The brain only attends to 5% of the information (stimuli) it receives from [...]
