On June 11, 2009,
in News,
by Sergio Tapia Gutierrez
Crowdsourcing and Worth of Mouth
Can customer created ads generate word of mouth marketing? Unilever is holding a contest where viewers can film their own TV Spot for Axe’s Hair Crisis product line, with rewards going as high as 60,000$. (Source Todd Wasserman @ BrandWeek)
When communities build multimillion dollar companies.
“Threadless” CSO, Jake Nickell talks about how [...]
