Welcome to the Global Youth Alert! The first installment in a series that highlights a particular youth trend or news story from around the world. In this episode, Youth Research Partner Bernard Hor of Summer Sands in Kuala Lumpur Malaysia identifies a perfect real world example of what we have been preaching about for the [...]
You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you.
If you’re going to Boil the Ocean, make sure you have plenty of gas.
Building the passion center means breaking the cycle of hand-to-mouth in which [...]
Successful youth marketing comes down to successful execution of the 90-10 rule:
Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%)
Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel companies to [...]
And that’s fine, because 90% of the world doesn’t get it, won’t get it and their world view is such that no matter how much evidence you collate, nothing will change.
And that’s how you should treat your “market”. Forget selling to the unsold.
Your energy is limited, don’t spread it across 100% of the market.
This [...]
* When They Go Online, Hispanics Download (eMarketer Articles)
* Falling in Love with Virgin at a Festival (Another Advertising Wanker)
* Mobile Collaboration and Tribing (180360720)
* Hispanics 211% More Likely to Download Digital Content (MarketingCharts)
* Global Youth: U.S. Hispanic and Latin American Youth Trends (Barking Robot)
* Twinterview: Graham Brown of mobileYouth (Reach Students)
* Global Youth: U.S. [...]
* When They Go Online, Hispanics Download (eMarketer Articles)
* Falling in Love with Virgin at a Festival (Another Advertising Wanker)
* Mobile Collaboration and Tribing (180360720)
* Hispanics 211% More Likely to Download Digital Content (MarketingCharts)
* Global Youth: U.S. Hispanic and Latin American Youth Trends (Barking Robot)
* Twinterview: Graham Brown of mobileYouth (Reach Students)
* I will be [...]
* When They Go Online, Hispanics Download (eMarketer)
* Falling in Love with Virgin at a Festival (Another Advertising Wanker)
* Mobile Collaboration and Tribing (180360720)
* Hispanics 211% More Likely to Download Digital Content (MarketingCharts)
* Global Youth: U.S. Hispanic and Latin American Youth Trends (Barking Robot)
* Twinterview: Graham Brown of mobileYouth (Reach Students)
* I will be speaking [...]
New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.
As a youth I fell in [...]
* Carl’s Jr. Tries to Go After the Young, and Hungry, Skateboarding Fan (New York Times)
* Desire Paths: Branding for Digital Lives (Slideshare)
* 50 Youth Marketing Keywords You Need to Know PART FOUR (Slideshare)
* Serve Communities, Serve People (180360720)
* The Legitimacy of Ethnic Marketing (Trends Updates)
* Why MySpace is a Nightclub and Facebook is a [...]
* What is Social Currency? (Graham Brown mobileYouth.org) (Slideshare)
* 7 things you can learn from hip hop – Ignite Sydney (Slidshare)
* 1 Billion (Slideshare)
* Mobile Advertising Opportunities in India on the Rise (Trendsniff)
* Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (Mobileyouth)
* The Next 10 Years by Graham Brown (mobileYouth) [...]
