Following on from my earlier post “Content is Dead, Long Live Context” – here are the Top 10 Context Brands you requested:
1) Monster Energy Drinks
2) Pure Digital Flip
3) Jet Blue
4) Threadless
5) BeingGirl
6) Toyota Scion
7) Ford Fiesta (Movement)
8) Boost Mobile RockCorps
9) Nike 6.0
10) Red Bull
Now, the point is… if you’re still committing most of your budget [...]
Are you in the business of selling products or connecting your customers? (Tribes)
Is your business geared towards creating marketing content or context?
As the man says here…
BRAND MANAGEMENT IS DEAD…
(this is 2009, not 1999)
BeingBrave
When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls they could have so easily focused [...]
