Blackberry

200000 texts a second: SMS Infographic

by Graham Brown on November 13, 2011

SMS has long been the domain of youth. Not only did youth “discover” SMS but they also brought it to the mass market and, according to our research, remain the heaviest users. But, to think that SMS will remain the bread and butter of the mobile industry in the next 5 years is simply deluded. [...]

Teens like Blackberry but secretly love the iPhone

by Graham Brown on November 7, 2011

Ask any teen about the relationships that count and they’ll tell you “it’s complicated”. Blackberry is no different. Teen mobile behavior and their relationship with the handset is a curious one that we’ve tracked since 2009. Data tell us that they may be getting their hands on Blackberry but our own insights tell us their [...]

The secret lives of teenagers

November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

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Why contests to develop new apps don’t work

November 2, 2011

Recently BlackBerry targeted engineering students to develop apps for the its App store . While brands need to involve students in the innovation process, what is missing is a social context for students to create apps that people actually want to use. The Occupy movement in the US has provided student developers with a social [...]

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Trend: Arrival (What is driving Blackberry Youth Trend in the Emerging Markets?)

June 6, 2011

Download Free books on Blackberry Youth Trends We’ve published 2 Books covering youth marketing and brand recommendation for mobile brands like Blackberry: The Youth Marketing Handbook (Why do youth like Blackberry? What can RIM do about it?) Influence: A Marketer’s Guide (How have youth generated WoM for Blackberry? Who are the fans?) Blackberry Youth Trends [...]

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Trend: Weibo Hacking (How are Teens reclaiming Social Space?)

June 2, 2011

We’ve talked a lot about youth defining their own social spaces using Blackberry – in particular the use of Blackberry groups. Now, we find a great post by Tricia Wang on Weibo detailing how youth are now hacking established communication tools to fulfill their own needs. Weibo – the Chinese twitter client – now becomes [...]

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Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

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Smoking Your Nokia – What Social Currency Means to Brands like BlackBerry, Sony Ericsson, and Nokia

May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia Make sure you go to http://mobileYouth.Asia to get the full post and presentation.

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Trend: Beachheads (Why are Beachheads becoming a critical feature in youth marketing?)

May 25, 2011

How do young mobile owners influence other young people to purchase a particular brand of handset? What is the social profile of these influencers? Can these influencers be segmented? What are these segments and what are the behavioral drivers for each segment? How can they make marketing more targeted and effective for mobile handset brands? [...]

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Idea Factory: Unboxing the future of BlackBerry

May 12, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of fans & beachheads in Blackberry’s long term future. [...]

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