Blackberry

Idea Factory: What’s Up with Blackberry Fans?

May 10, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of Fans in Blackberry’s long term future. Fans We [...]

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Smart Phones need SMART brands: New Survey on Youth Influence

March 31, 2011

The 2011 mobileYouth® SMART index results available We’ve just released a new set of data on youth influence and handset branding. It covers 3 markets – US/Africa/Asia. Focus in word of mouth, influence, earned media. 65% of youth handset purchases are driven by word of mouth. What youth say is far more important than what [...]

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How important is Earned Media in the Education and Discovery of Mobile Apps?

March 3, 2011

In the last decade, the game was about Differentiation; find a point of differentiation for your product or service and then assign your marketing budget to the creative agency to go long on advertising that unique quality to your target audience. Sony Ericsson and Motorola focused on music. Nokia focused on messaging and communication. And [...]

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MobileYouth TV #14: India Youth Trends with Samyak Chakrabarty

January 26, 2011

Graham Brown and Freddie Benjamin are joined by Indian Youth Expert Samyak Chakrabarty to discuss the emergence of offline social networks for Word-of-Mouth marketing in the Indian market. Find out why young Indian girls are adopting Blackberry phones faster than young Indian boys and how the operator price wars affected a key youth behavior of [...]

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mobileYouth TV #13: Insights on the Indian Youth Market

January 22, 2011

Graham Brown is joined by Freddie Benjamin and guest Kaustav Sengupta to reveal the underlying drivers of Indian Youth behavior trends. Understand why BBM (Blackberry messenger) is popular among Indian Youth. Find out if Indian youth really care about that green,e co-friendly campaign your brand spent millions on. Category: People & BlogsUploaded by: MobileYouthHosted: youtube

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mobileYouth TV #12: How can BlackBerry innovate with Young People?

December 6, 2010

Graham Brown, Josh Dhaliwal and Freddie Benjamin talk about BlackBerry – A mobile handset that has become popular among young people around the world thanks to BBM. So what is next for BlackBerry? The answer lies in innovation – but not the traditional kind. In the age of discovery, innovation happens in the street among [...]

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mobileyouth TV#11: Are young people loyal to brands like Vodafone?

November 29, 2010

Graham Brown, Josh Dhaliwal and Freddie Benjamin come back this week on mobileyouth TV to bust a popular myth – "Young people are loyal to the brand." Find out what exactly triggers loyalty among young people which makes them fans of your products and not mere buyers. We give case study examples involving AT&T and [...]

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(mobileYouthTV 9) 4 Fanspotting strategies for mobile brands

November 12, 2010

http://www.mobileyouth.org Graham Brown, Josh Dhaliwal & Freddie Benjamin return to answer questions sent in by mobileYouth newsletter subscribers. Last week we showed you how brands big or small, need fans to stay competitive in their markets. This week we tell you how to identify and activate those fans for business success. Your brand or product [...]

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mobileyouthtv #8: Does a big brand like Nokia need fans?

November 9, 2010

Graham Brown, Josh Dhaliwal and Freddie Benjamin answer questions on the importance of fans sent by readers of mobileYouth newsletter. Do big brands like Nokia and Sony Ericsson need fans? Shouldn’t fans be ideal only for small brands? Is Apple really a small brand? Category: News & PoliticsUploaded by: MobileYouthHosted: youtube

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50 Mobile Youth Facts 2011 by mobileYouth.org

September 21, 2010

50 Mobile Youth Facts You Need to Know 2011. Download the Free E-book at http://www.mobileYouth.org/download Category: EducationUploaded by: MobileYouthHosted: youtube

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