There was a time when Pepsi said that they were the “choice of a generation” and youth believed. There was a time that in exchange for the inconvenience caused by interrupting young people on TV, in the magazine or at the bus stop, creative agencies would balance the transactional deficit by delivering humour.
That’s what gave [...]
You know what we think about Blyk – here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view:
Mobile advertising & challenges
* Mobile advertising is the future (Telco 2.0)
* SMS – the least trusted form of advertising (Mobile marketing watch)
* Channel ARPU (Vision Mobile)
Blyk
* Is [...]
“The thing is, you can keep any idea afloat as long as you keep pumping money into it. The challenge for these guys is not finding enough consumers to buy into the idea but enough fools to invest” Michael Milken – aka the “junk bond king”
One lesson I’ve learned from years of working in finance [...]
The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story.
The Berlin Wall
As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an umbrella emblazoned [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works – [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]
CEO of Mobile Economy, Jan Michael Hess, writes:
“…When it comes to optimising Ad ARPU, Blyk has set out to leapfrog the competition with a smart strategy…”
Download Jan’s White Paper (PDF)
Many people in our beloved mobile economy are excited about the new startup company called Blyk because it is the first ad-funded MVNO (Mobile Virtual Network [...]
