Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: youth marketing, mobile marketing, [...] [...more]
You know what we think about Blyk - here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view: Mobile advertising & challenges * Mobile advertising is the future (Telco 2.0) * SMS - the least trusted form of advertising (Mobile marketing watch) * Channel ARPU (Vision Mobile) Blyk * Is [...] [...more]
“The thing is, you can keep any idea afloat as long as you keep pumping money into it. The challenge for these guys is not finding enough consumers to buy into the idea but enough fools to invest” Michael Milken - aka the “junk bond king” One lesson I’ve learned from years of working in finance [...] [...more]
The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography - 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an umbrella emblazoned [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long term business metrics alongside [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this post by Dave Knox from [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen programming to keep their [...] [...more]
CEO of Mobile Economy, Jan Michael Hess, writes: “…When it comes to optimising Ad ARPU, Blyk has set out to leapfrog the competition with a smart strategy…” Download Jan’s White Paper (PDF) Many people in our beloved mobile economy are excited about the new startup company called Blyk because it is the first ad-funded MVNO (Mobile Virtual Network [...] [...more]
Not “killer applications” it seems (whatever they are anyway), or even web2.0. Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today: 1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer service. They [...] [...more]
add Graham Brown on Facebook add Josh Dhaliwal on Facebook
Network with more like minded youth marketing professionals
Graham Brown on Twitter Josh Dhaliwal on Twitter
