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Youth Mobile Loyalty – Webinar

by Graham Brown on March 24, 2010

Live at 1500 GMT on Wed 24th March 2010 hosted by Graham Brown and Ben Leis of mobileYouth. We’ll share exclusive insights from the 2010 mobileYouth report not available anywhere else publicly. We discuss: * The myth of youth wanting everything for FREE * Are youth loyalty rates increasing or decreasing in mobile? * What [...]

50 Youth Marketing Trends for 2009 (Part One 1-25)

by Graham Brown on December 17, 2008

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: [...]

mobileYouth digest on blyk

December 1, 2008

You know what we think about Blyk – here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view: Mobile advertising & challenges * Mobile advertising is the future (Telco 2.0) * SMS – the least trusted form of advertising (Mobile marketing watch) * Channel [...]

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How can MTV regain its mobile crown?

November 20, 2008

The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an [...]

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Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

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Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

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Law 5 – Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

October 30, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]

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Law 4 – Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

October 29, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen [...]

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Guess Post: Re-engineering Blyk’s Business Model by Jan Michael Hess

February 18, 2008

CEO of Mobile Economy, Jan Michael Hess, writes: “…When it comes to optimising Ad ARPU, Blyk has set out to leapfrog the competition with a smart strategy…” Download Jan’s White Paper (PDF) Many people in our beloved mobile economy are excited about the new startup company called Blyk because it is the first ad-funded MVNO [...]

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What do young people want from their mobile service providers?

November 13, 2007

Not “killer applications” it seems (whatever they are anyway), or even web2.0. Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today: 1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer [...]

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