Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009. Ping me on twitter if something sparks your interest PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org View SlideShare presentation or Upload your own. (tags: youth marketing) Technorati Tags: youth marketing, mobile marketing, [...] [...more]
If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples. Summary: Why should you consider social values? 1) Direct marketing (especially display advertising) is less effective with youth 2) To engage youth you need to create 3) Youth are increasingly buying brands as a result of their associate [...] [...more]
Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008) Step out the ivory tower a minute, forget direct marketing or social media and take a look at the world of the young consumer and, importantly, what works. Take a look at what youth are actually saying about [...] [...more]
The fruit of youth marketing lies in organic soil. Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods. The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative approaches to [...] [...more]
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