Cool Youth Brands List on Twitter

From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]

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Upstart Radio 3: Boost Mobile

This week we’re focusing on Boost Mobile and its competitors. We like Boost here @ mobileYouth but it’s not all coming up roses. Before we launch into the radio, check out the caveat from Josh (no not that Josh, but Josh from What Youth Think) delivers an honest review on Boost – “it sucks!” he [...]

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When does Social Good = Exceptional Marketing?

10 Marketing Lessons from the Orange/Boost Mobile RockCorps partnership
Good Causes = Good Marketing? (A look at RockCorps by Graham Brown)
View more presentations from Graham Brown.

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50 Youth Marketing Trends for 2009 (Part One 1-25)

Enjoy the presentation, it’s all drawn from my (Graham Brown) own writing over the recent years and compiled into forecasts for 2009.
Ping me on twitter if something sparks your interest
PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org
View SlideShare presentation or Upload your own. (tags: youth marketing)

Technorati Tags: youth marketing, mobile marketing, [...]

Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

If you want to see how youth marketing will look in 5 years time, look no further than these inspirational examples.

Summary: Why should you consider social values?
1) Direct marketing (especially display advertising) is less effective with youth
2) To engage youth you need to create
3) Youth are increasingly buying brands as a result of their associate [...]

Kill your campaign: 3 youth marketing strategies that actually work

Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008)
Step out the ivory tower a minute, forget direct marketing or social media and take a look at the world of the young consumer and, importantly, what works. Take a look at what youth are actually saying about [...]

The 10 Changes a CEO needs to make to win young consumers – #7 Go Organic

The fruit of youth marketing lies in organic soil.
Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods.
The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative approaches to [...]

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