brand democracy

Brand Democracy: Part 5 of Youth Mobile Age

by Graham Brown on January 25, 2011

Key Youth Trends for Mobile Companies 2011: If you’ve been following our Youth Mobile Age series then you’ll be pleased to hear that part 5/5 is out today. This presentation shares 10 key trends that are shaping the shift from Big Idea marketing to Brand Democracy – how we’re moving from an era of telling [...]

The 7 Trends That Will Rock Marketing

by Graham Brown on May 24, 2010

50 downloads available of my latest presentation on Slideshare

Customers Are The Brand

May 17, 2010

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs. View the webinar Customers Are The Brand (live [...]

Read the full article →

We’re in the business of connecting our customers

September 28, 2009

Are you in the business of selling products or connecting your customers? (Tribes) Is your business geared towards creating marketing content or context? As the man says here… BRAND MANAGEMENT IS DEAD… (this is 2009, not 1999) BeingBrave When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls [...]

Read the full article →