The problem is that authority doesn’t recognize disruption as a positive and disruption is a constant in the world of marketing and communication.
If you enjoyed this post, make sure you subscribe to my RSS feed!
UPSTART RADIO 15
(This is an audio interview. Part 2 of a 2 part series. Listen online)
Continuing our theme What they don’t teach youth marketers at Business School with brand pioneer Peter Van Stolk we take a look at corporate culture and how it’s people, not strategies, that shape youth brands.
Prepare yourself for a 101 [...]
Podcast: Play in new window | Download
Are you in the business of selling products or connecting your customers? (Tribes)
Is your business geared towards creating marketing content or context?
As the man says here…
BRAND MANAGEMENT IS DEAD…
(this is 2009, not 1999)
BeingBrave
When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls they could have so easily focused [...]
