brand

The secret lives of teenagers

by Freddie on November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

Could lowering prices be an answer to compete with Apple’s iPad?

by Freddie on September 6, 2011

flickr (c) Ben Dodson When HP lowered the price of its tablet to $99, it sold out within days and is headed to become the second highest selling tablet behind the iPad. That does not mean lowering prices is the answer to compete with Apple or gain market share in the tablet market or the [...]

Trend: Arrival (What is driving Blackberry Youth Trend in the Emerging Markets?)

June 6, 2011

Download Free books on Blackberry Youth Trends We’ve published 2 Books covering youth marketing and brand recommendation for mobile brands like Blackberry: The Youth Marketing Handbook (Why do youth like Blackberry? What can RIM do about it?) Influence: A Marketer’s Guide (How have youth generated WoM for Blackberry? Who are the fans?) Blackberry Youth Trends [...]

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Trend: Nokia Nostalgia (is this the end of the Nokia Feed Through?)

June 1, 2011

Great post over at Fring on the phones we used to love. As expected, Nokia dominates the nostalgia trip. As Seren says: The first “cool” phone I got that wasn’t just the cheapest the company could find was the Nokia 8110 The first phone is always usually a hand-me-down and often not a Nokia but [...]

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International Account Managers Wanted at mobileYouth

May 30, 2011

An opportunity to work with the global mobileYouth team with brands like Vodafone, Nokia, Blackberry, MTV, Adidas, Oracle, Red Bull and UNICEF. We are recruiting account managers for * EUROPE * NORTH AMERICA * AFRICA * SOUTH AMERICA Manage and grow business relationship with extensive client base. Develop your research, presentation and business development skills [...]

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Idea Factory: Unboxing the future of BlackBerry

May 12, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of fans & beachheads in Blackberry’s long term future. [...]

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Trend: Youthsourcing (How can brand leverage social innovation?)

May 2, 2011

Part of the 101 Trends Series by mobileYouth In every generation it is the Cultural Hackers who explore the bounds of technical possibility. Their Positive Deviance helps us understand the potential roles technology can play in our lives. Youth are blessed with an innate sense of play – a hunger to explore and push limits. [...]

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New Presentation: Brand Democracy

April 28, 2011

Part of the 101 Trends Series by mobileYouth New media isn’t a solution but a promise – a promise that you’ll help them connect better, a promise that you’ll help them tell their story. Breaking the promise by drowning out the conversation with a brand monologue leads only to disappointment. Technology has democratized the marketing [...]

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Using a Fan’s Influence to Drive more Customers to your Brand.

March 11, 2011

Download the Ebook Find out more in our Free Ebook Download: Influence What is a Fan? A Fan is your brand’s word of mouth warrior in the youth mobile culture.  Fans are the mobile customers who tell the world about the awesomeness of your product.  Their influence plays a major role in what drives customers [...]

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What are Pain Points and How do we Address Them?

March 7, 2011

<- Read More mobileYouth FAQs Avoiding Pain Points: What Youth Really Want We often find ourselves being seduced by the usual hype – “youth want fun, cool and personalization”. In 10 years of working in the field of youth mobile culture, I’ve seen this but only at the superficial level. If you want to understand [...]

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