You gotta break some eggshells

The above slide is a quote from Peter Van Stolk (founder Jones Soda) on how great brands are shaped by great people.
The Intrapreneurs…The Crazy Ones
If you’re going to do anything great, you’ve got to break some eggshells.
Creating a great brand means treading on a few toes, taking a few hits and singling yourself out for [...]

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mobileYouth @ The Red Bull 1976 Games – 5 Lessons in Youth Marketing

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality.
Here’s my video report: ENJOY!

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Dave Knox Presentation on Youth Marketing

We’re a fan of Dave Knox (Brand Manager at Procter and Gamble) here on mobileYouth, so we’re pleased to feature his latest presentation on Youth Marketing.

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Ford takes on Toyota at its youth marketing strategy

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex.
Ford said its participating dealers will [...]

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