brand

What are Pain Points and How do we Address Them?

March 7, 2011

<- Read More mobileYouth FAQs Avoiding Pain Points: What Youth Really Want We often find ourselves being seduced by the usual hype – “youth want fun, cool and personalization”. In 10 years of working in the field of youth mobile culture, I’ve seen this but only at the superficial level. If you want to understand [...]

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From Share of Market to Share of Customer

February 21, 2011

Mobile’s Next Growth Story A lot of talk is dedicated to “engaging youth” yet what exactly is engagement and what does it mean to us in marketing and product development? Arjun Gupta, 21 from New Delhi empties his pockets to show off 3 mobile phones. That doesn’t include the Blackberry Javelin he carries conspicuously in [...]

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What Youth Think: Nokia is not just a brand for me, it is a life style

July 15, 2010

We asked youth what they thought about Nokia. Here’s Ayşe Akdere (aged 29) from Istanbul, Turkey.

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How do youth create Social Currency with Mobile?

June 15, 2010

A new webinar presented by Graham Brown of Youth Research Partners. We’ll be looking at usage habits by global youth in the following areas: Messenger, Handset choice, Influence and word of mouth

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Customers are the Brand

November 7, 2009

http://www.CustomersAreTheBrand.com Graham Brown of mobileYouth shares insights on the future of branding. To Download the presentation that goes with this video head to http://www.mobileYouthnet.com Category: Science & TechnologyUploaded by: mobileyouthtvHosted: youtube

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Now I can drink me – chapter 4 draft – Heretical Soda

June 25, 2009

via facebook.com Where do Ethiopians learn to drive in the snow? This was one of the many questions going through my mind as my faithful accomplice drove through ice and the terror of whiteouts as we diligently plowed our way high into the mountains. The answer was they don’t, Mohammet was the only taxi driver [...]

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Now I Can Drink Me – Chapter 1 draft

June 22, 2009

It’s 8am. I’m standing outside a faceless brick warehouse on the North side of a Chicago suburb in the freezing April rain. Still wrestling with the yoke of jetlag from 3 hops through London, New York and Toronto my brain, in an attempt to call it off and spend the morning in a warm, fuzzy [...]

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mobileYouth @ The Red Bull 1976 Games – 5 Lessons in Youth Marketing

May 21, 2009

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality. Here’s my video report: ENJOY! Slideshare presentation [...]

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Dave Knox Presentation on Youth Marketing

March 31, 2008

We’re a fan of Dave Knox (Brand Manager at Procter and Gamble) here on mobileYouth, so we’re pleased to feature his latest presentation on Youth Marketing. | View | Upload your own

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Ford takes on Toyota at its youth marketing strategy

November 22, 2007

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex. Ford said its participating dealers [...]

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