branding

Branding is all or nothing

by Graham Brown on October 9, 2009

Who is the second largest search engine out there? What’s the other onlike bookstore’s URL? In most cases, for most people – they don’t care. When Coke launched C2 – it was a 75 calorie beverage. “Normal” Coke was 150 cals and Diet 0 cals. C2 flopped because it was neither full flavor nor zero [...]

Want to make your resume stand out? Could you be an agent of change in marketing, advertising and branding? Well if it’s youth marketing, brand management and advertising you’re after – then remember one thing – being safe is the riskiest thing you can do. Companies need people who are able to see things different. [...]

Brandwidth – do you have it? (presentation & video)

February 27, 2009

Brandwidth = consumer trust + attention Video Presentation Brandwidth – do you have it? (Graham Brown mobileYouth) Slides from presentation

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