Who is the second largest search engine out there?
What’s the other onlike bookstore’s URL?
In most cases, for most people – they don’t care.
When Coke launched C2 – it was a 75 calorie beverage. “Normal” Coke was 150 cals and Diet 0 cals.
C2 flopped because it was neither full flavor nor zero calories. In an era [...]
UPSTART RADIO 15
(This is an audio interview. Part 2 of a 2 part series. Listen online)
Continuing our theme What they don’t teach youth marketers at Business School with brand pioneer Peter Van Stolk we take a look at corporate culture and how it’s people, not strategies, that shape youth brands.
Prepare yourself for a 101 [...]
Podcast: Play in new window | Download
UPSTART RADIO 14
(This is an audio interview. Listen online)
Prepare yourself for a 101 on What they don’t teach youth marketers at Business School from one of our generations leading brand pioneers Peter Van Stolk.
This is part one of a two-part series. Part two tomorrow.
* “People care about Jones because it’s theirs”
* “The reason why people [...]
Podcast: Play in new window | Download
Brandwidth = consumer trust + attention
Video
Presentation
Brandwidth – do you have it? (Graham Brown mobileYouth)
Slides from presentation
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