brands

The secret lives of teenagers

by Freddie on November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

mobileYouth around the world – weekly digest July 27, 2011

by Graham Brown on July 27, 2011

mobileYouth Asia LIVE: Meet the Fans – An Alternative Approach to Marketing Learning from Starwars & instant noodles: how can we help our fans to market our brands?

Download mobileYouth AMA webcast July 12 2011 presentation

July 12, 2011

This was presented during an AMA webcast on July 12, 2011 titled American Youth – How are they changing the rules for all of us. Find out Who are fans? What do they want? How can brands give it to them? How are fans redefining marketing? How does dialogue actually happen and what role do [...]

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Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

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New Presentation: Paid vs Earned Media

April 26, 2011

Part of the Trends 101 Series In youth marketing attention is your biggest cost. We live in an Age of Discovery where brands are defined not by what marketers say and features agencies accentuate but by what youth can discover and how brands facilitate that process. Attention is just an invitation not the end game [...]

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mobileYouth around the world – weekly digest April 12, 2011

April 12, 2011

mobileYouth Asia Trendwatch: Rise of BlackBerry and iPhone in the Malaysian youth market Trend Brief: Different handset brands definitely use somewhat slightly different approaches when it comes to their marketing campaigns, depending heavily on their key demographic. For example, not too long ago, no youths ever even considered buying a blackberry, simply for the sole [...]

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mobileYouth @ The American Marketing Association

February 15, 2011

Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset OEMs to [...]

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Join mobileYouth at the American Marketing Association Webcast

January 21, 2011

Meeting Description: Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset [...]

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What Youth Think: Karachi Pakistan

July 16, 2010

We went to Karachi Pakistan and talked to local youth about their preferences for handsets and operators. Which packages worked for them and which brands did they recommend to friends?

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