Recently I spoke with 1010Youth Award nominee Ben Smithee of Gen Y and Millennial research company Spych Research. After the interview I kept thinking wow that guy is passionate about youth research. He’s passionate because he understands the role research plays in the development of products and services that fill a need in [...]
From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]
UPSTART RADIO 14
(This is an audio interview. Listen online)
Prepare yourself for a 101 on What they don’t teach youth marketers at Business School from one of our generations leading brand pioneers Peter Van Stolk.
This is part one of a two-part series. Part two tomorrow.
* “People care about Jones because it’s theirs”
* “The reason why people [...]
Podcast: Play in new window | Download
Handset Brands
A recent gobal wide survey among youth reveal which brands have their loyalty. Some food and beverage brands are strong for years while mobile phones are in for a tough battle to win the hearts of teens. Find out more which is the most favorite handset and the reason why it is in the lead. (Melita [...]
Marketing is no longer something you do to youth, but something you do with them (mobileYouth report 2008)
Step out the ivory tower a minute, forget direct marketing or social media and take a look at the world of the young consumer and, importantly, what works. Take a look at what youth are actually saying about [...]
Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, like the message it aims to project to its consumers, is all about taking risks.
Risks? Yes, that means [...]
More on-the-street video for mobileYouth 2007
Asking youth about their phone + operator
YouTube Direkt
More on-the-street videos here
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