Graham Brown mobileYouth presents part 1 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Advocacy. Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromiz 50 Youth Marketing Keywords You Need to Know (Graham Brown mobileYouth.org) [...]
brandwidth
50 Youth Marketing Keywords (Part One)
by Graham Brown on March 2, 2009
Brandwidth – do you have it? (presentation & video)
by Graham Brown on February 27, 2009
Brandwidth = consumer trust + attention Video Presentation Brandwidth – do you have it? (Graham Brown mobileYouth) Slides from presentation
