On October 8, 2009,
in features,
by Graham Brown
The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”.
Years ago, being “authentic” meant hiring a clever ad agency to concoct spin.
Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. There’s a [...]
On September 18, 2009,
in News,
by Graham Brown





