The above slide is a quote from Peter Van Stolk on what it means for youth brands to be “authentic”. Years ago, being “authentic” meant hiring a clever ad agency to concoct spin. Youth today, however, have pretty good bulls**t detectors. That’s why you’ll rarely see youth at the tiller of a successful advertising agency. [...]
britney spears
Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?” The [...]
