New research highlights the scale and capacity of an emerging generation of change agents: Mobile Youth. Implications for despotic regimes and out-of-touch brands. 3 Times As Big As Facebook Here come the Mobile Youth – 1.2 billion mobile owning youth under 30. This is a generation driven by optimization, influence and dialogue. Mobile technology is [...]
change agents
By Graham D Brown Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization. Advance apologies for its use but I will mention the [...]
