change

mobileYouth around the world – weekly digest May 10, 2011

by Graham Brown on May 10, 2011

mobileYouth North America Trendwatch: Omegle and Anonymous Chat Sites Catch on With Young Mobile Users In a world of hyper-connectivity and filtered social connections, teens are flocking to anonymous chat sites like Omegle, for a chance to connect with random strangers for oddball fun. What is the appeal of these anonymous chat services and why [...]

Here come the Mobile Youth – 1.2 billion change agents

by Graham Brown on March 4, 2011

New research highlights the scale and capacity of an emerging generation of change agents: Mobile Youth. Implications for despotic regimes and out-of-touch brands. 3 Times As Big As Facebook Here come the Mobile Youth – 1.2 billion mobile owning youth under 30. This is a generation driven by optimization, influence and dialogue. Mobile technology is [...]

The C Word

March 1, 2010

By Graham D Brown Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization. Advance apologies for its use but I will mention the [...]

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Customers for products to Products for customers

October 29, 2009
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How are you giving them a voice?

October 22, 2009
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Agents of Change – The mobileYouth Internship is now open

June 10, 2009

Want to make your resume stand out? Could you be an agent of change in marketing, advertising and branding? Well if it’s youth marketing, brand management and advertising you’re after – then remember one thing – being safe is the riskiest thing you can do. Companies need people who are able to see things different. [...]

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Youth Marketing Zen: Finger Pointing at the Moon

March 26, 2009

There’s a famous rendition of the Zen tradition by Bruce Lee in Enter the Dragon where he challenges a young acolyte to a dual. In review, Lee castigates the apprentice with a short slap “It’s like the finger pointing to the Moon. Don’t concentrate on the finger or else you’ll miss all that heavenly glory” [...]

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Youth, Twitter, Video – a force for change a force for good?

November 18, 2008

Are we witnessing the growth of a generation of consumers yet unbridled by the yoke of debt or the pangs of social conscience? Unlike the previous disaffected generation who were ultimately resigned to the fact that resistance was futile, do today’s youth believe they can effect change? We’ve written already about youth and the power [...]

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