By Graham D Brown
Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization.
Advance apologies for its use but I will mention the C-Word.
The C [...]
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There’s a famous rendition of the Zen tradition by Bruce Lee in Enter the Dragon where he challenges a young acolyte to a dual. In review, Lee castigates the apprentice with a short slap “It’s like the finger pointing to the Moon. Don’t concentrate on the finger or else you’ll miss all that heavenly glory”
Society [...]
The above slide is a quote from Peter Van Stolk
Even if you’re a global multi-billion dollar outfit, you still have to be that little guy. Nike demonstrate that their base of operations is clearly one born out of an environment that rewards calculated risk taking. Where else could they concoct such ideas as Nike 6.0? [...]
