The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games. We have reached the ARPU Ceiling. Why? When RIAA legal team spokesperson [...]
charging models
“Free G” – not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers. The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with [...]
