Tag Archive | "charging models"

Why the mobile industry must change its charging model - read the warning signs

Why the mobile industry must change its charging model - read the warning signs

The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games. We have reached the ARPU Ceiling. Why? When RIAA legal team spokesperson Jonathan Lammy pronounced [...] [...more]

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What is “Free G”?

What is “Free G”?

“Free G” - not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers. The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with the [...] [...more]

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* Barking Robot by Derek Baird
* Big Brand on Campus by Benjamin Leis
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* Change.org's Millennials Changing America Blog by Alex Steed
* China Youth Watch - China Youthology by Lisa Li Yi
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* Hard Knox Life by Dave Knox
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* Mediasnackers by DK
* Millenial Marketing by Carol Phillips
* Reach Students by Luke Mitchell
* Shaping Youth by Amy Jussel
* TeenLab at Alcatel Lucent by Jennifer Carole
* The Marketing Student by David Fallarme
* Three Billion by Paul MacGregor
* Tyler Reed (Younique)
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* Youth Media Reporter by Ingrid Hu Dahl
* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis