On April 18, 2008,
in News,
by Graham Brown
The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games.
We have reached the ARPU Ceiling.
Why?
When RIAA legal team spokesperson Jonathan Lammy pronounced [...]
On March 21, 2008,
in News,
by Graham Brown
“Free G” – not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers.
The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with the [...]
