Summary: Asia offers new opportunities for both old and new youth brands as a stepping stone to global markets.
By Graham Brown
Overview: The growing interest and confidence in Asian youth marketing means we expect 2010 to provide an opportunity for established “Western” brands who don’t enjoy market leadership to reinvent themselves locally and for new [...]
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Youth Culture in China – Radio Interview
Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina.
Following on from our earlier interview with John Solomon from enoVate in China discussing grass roots and partnership [...]
Podcast: Play in new window | Download
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Upstart Radio by Graham Brown
Partnership Marketing – building brand equity from the grass roots upwards is a concept touted by the more progressive marketers in developed markets but does it work in China? [...]
Podcast: Play in new window | Download
Sample data from the Ebook
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Click here to access more Ebooks, Downloads and Videos on China
If you enjoyed this post, make sure you subscribe to my RSS feed!
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
My recent conversation with John Solomon of enoVate in China reconfirmed to me that for young entrepreneurs graduating today this market holds a similar draw that Japan offered me in the early 90s. [...]
This week we’re look at youth marketing in China.
500 million customers aged 5-29, with 260 million of them owning a mobile phone. Find out more about the next growth frontier in youth marketing by joining us on a journey into the Chinese market with guests China Youthology, GenYChina and enoVate:
Available content for viewing & download [...]
New Today: Mobile Youth in Emerging Markets – 10 page ebook PDF
Covering India, China & South Africa – a look at the 1.1 billion youth that offer a glimpse into the future of youth marketing here today. Download it free today @ mobileYouthnet (the youth research community).
If you enjoyed this post, make sure you subscribe [...]
As a prelude to our focus on emerging markets (China / India) and youth this week
If you enjoyed this post, make sure you subscribe to my RSS feed!
Iran tweets for freedom
Despite the force of the Iranian government against freedom of expression, people in Iran who believe in social justice and freedom turns to Tweeter for that needed voice. This social networking platform allows them to air their voices freely, and for the first time giving this nation and others as well to unite [...]
Society
Is Twitter the new CNN?
Social website Twitter has played a big part at making the world aware of the situation in Iran. Social media also allows the citizens of Iran to organize and take action against the government. (Grownup Thinking.com)
Check out more news covered here on mobileYouth about Iran. Referencing Are today’s freedom fighters using [...]
