china

What’s cooking over on mobileYouth.asia?

by Graham Brown on February 22, 2011

mobileYouth.asia is our latest blog. We’ll focus on the latest trends in youth mobile culture for the South Asian & Asian Pacific region. If you want to receive weekly updates on trends, insights and the latest statistical data from mobileYouth for the Asian region register for our newsletter here.

Work with mobileYouth.Asia

by Graham Brown on January 29, 2011

We are currently seeking: 1) Asian based sales managers (see more information) 2) Creative illustrators & designers (for infographic & motion graphic work) 3) Research partners in Pakistan, Bangladesh, Singapore, Philippines and China (find out more about our Youth Research Partnership) Contact mobileYouth

Mobile Youth TV #1: Rural

August 25, 2010

This week we’re looking at the world’s 200 million mobile owning youth and their families living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin segment?

Read the full article →

What Youth Think: Nokia isn’t cool with us Chinese youth

July 16, 2010

We asked youth what they thought about Nokia. Here’s Zhu jin long (aged 17) from Shanghai, China.

Read the full article →

Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

Read the full article →

Youth Research Partners 30 April 2010

April 30, 2010

Here’s a global roundup of what the Youth Research Partners are riffing this week: USA (Premise Marketing) Obamarketing President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be [...]

Read the full article →

Upstart Radio 13: Youth Culture China with Lisa Li Yi and Kevin Lee

September 24, 2009

This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China: Youth Culture in China – Radio Interview Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina. Following on from our earlier interview with John Solomon from enoVate in China discussing grass [...]

Read the full article →

MobileYouth TV: China

September 22, 2009

This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China: Our latest edition of mobileYouth TV focuses on China and features references to our latest interview with Lisa Li Yi of China Youthology, Kevin Lee of GenYChina and John Solomon on enoVate.

Read the full article →

Youth Marketing China – Special Focus

September 22, 2009

This week we’re look at youth marketing in China. 500 million customers aged 5-29, with 260 million of them owning a mobile phone. Find out more about the next growth frontier in youth marketing by joining us on a journey into the Chinese market with guests China Youthology, GenYChina and enoVate: Available content for viewing [...]

Read the full article →