This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Youth Culture in China – Radio Interview
Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina.
Following on from our earlier interview with John Solomon from enoVate in China discussing grass roots and partnership [...]
Podcast: Play in new window | Download
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Upstart Radio by Graham Brown
Partnership Marketing – building brand equity from the grass roots upwards is a concept touted by the more progressive marketers in developed markets but does it work in China? [...]
Podcast: Play in new window | Download
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
My recent conversation with John Solomon of enoVate in China reconfirmed to me that for young entrepreneurs graduating today this market holds a similar draw that Japan offered me in the early 90s. [...]
Check out our special feature on youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Despite having lived in Tokyo, set up offices in India, travelled all over South East Asia and the Himalayan region I’ve never actually set foot in China. Who knows? Yet, undeniably, China’s [...]
